People find new websites only through the searches they perform with various Search Engines. It is therefore very important to make our website a Search Engine friendly website. The spiders sent by Search Engines are your guests. Welcome them and guide them to show your website.

There are some simple steps to be followed by every website owner who wants a high ranking with Search Engines. You can make your site more attractive to search engines in the following ways.

• Connect all your WebPages with links. Since robots sent by a Search Engine finds a particular page with the help of these links, it is very important that you connect all pages with links from the main page or from a page which is linked to main page.
• Provide a well-defined site map for the search engine. This is basically an xml file. This file contains the links from various pages. This is very helpful for the search engines to find and analyze each page easily and efficiently.
• Use a robots file. This is a text file, which contains some basic instructions to guide the spider. You can allow or disallow Search Engines with the appropriate use of this robots.txt file.
• Build links with other sites that are similar to yours. With these inbound links, the spiders find their way to your web page.

Why does my company/organization/website need SEO?

The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo!. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. (See: Search Engine Market Share below)

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

Why can't the search engines figure out my site without SEO help?

Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas, the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.