Search engine marketing or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search results pages engine (SERPs) through the use of search engine optimization, paid placement , contextual advertising and paid inclusion.
Executive Summary Introduction
Search Engine Marketing is the process to make best use of search engines to create exposure for a company website. This exposure is typically used to collect a sales conversions, leads, signups, downloads, and any other definition of a user becomes a paying customer. This announcement based on the intention is the core of Search Engine Marketing which is the best performance of each marketing dollar spent.
Basics of search engine marketing
In essence, Search Engine Marketing takes the user's intention through the optimization of an organic search listing and paid about the intention that the specific user. Instead of blind placement on billboards, mass mailings, and the like, Search Engine Marketing serves targeted advertising through creative ads list or search on the basis of what the user is actually looking for.
The premise of Search Engine Marketing provides the most relevant result after a keyword query is entered in the form of a title, description and URL, either organic or paid. Not much more control over these factors, known as "creative" in paid search, but the organic search results allow you to customize some here too. Depending on the relevance of your ad and how well it matches the intent they have in mind, we chose to either click-through to your site or not.
Why Search Engine Marketing?
Search Engine Marketing, an advertising and marketing channel, continues to increase its national and international level and provides businesses and consumers a first platform in the world to conduct business. Industry statistics continue to show that more advertisers and consumers are looking to buy and sell what they need.
o In a study by Pew Internet & American Life Project from 2000 - 2005, using the search for information was made in 90% of all Internet users in the U.S.. This figure was second to e-mail users to only 91%. According to data from March 2007 to Neilson / Netratings, about 209 million people in the U.S. have Internet access, which means that about 188 million of them use search engines regularly.
o According to a statistical study by Hitwise in March 2007, of the 20 most popular websites on the Internet, of which 18 are exclusive property of the search engines. These websites make up 26.85% of all web traffic on the Internet. These include search, email, music and media. The only exceptions eBay.com and Wikipedia.org. Of the top 20 websites, Google, Yahoo, AOL and MSN context of the image, and video search interfaces make 14.23% of all web traffic.
o In a scientific study conducted by Enquiro Eyetools and the first three organic listings are considered 100% of the time. The lower position listings attention incrementally less as follows: Rank 4 (85%), ranging from 5 (60%) are 6 and 7 (50%), rank 8 and 9 (30% ), range 10 (10%). In the same study found that the top paid search listing is considered 50% of the time, less listings get the attention placed incrementally less as follows: Range 2 (40%), the range 3 (30%), category 4 (20%), the range 5-8 (10%).
or on the basis of data from comScore February 2007, Google is the leading search provider in volume, with 3.3 million searches per month. 2 billion marks Yahoo, MSN: 730 million sale: 348 million and AOL offers 338 million. These statistics show that the top five search strings were responsible for more than 6.7 million searches per month or about 35.6 searches per user.
